Bold, dynamic signage is yet another way to call attention to your booth. Picture yourself walking down a busy city street. A multitude of signs, billboards, and electronic displays compete for your attention. In such a crowded advertising environment only the most compelling images will get you to stop and take notice. So, it is at trade shows. Your signage and graphics have to be powerful and concise to be effective.

Barry Siskind, author of Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows, explains that “Creating the right signs and graphics is crucial. If you haven’t caught visitors’ attention within the first four seconds, you have missed them altogether.”

There are a variety of signs that can be used to promote your booth at a trade show. Two common types are banner stands and headers. Banner stands are composed of tensed fabric stretched between two lightweight poles, supported by a stand. They make a bold statement with colorful images and powerful graphics. They can be displayed alone or in a grouping to provide an added dimension to your booth. Combine them with halogen lighting to create a dramatic effect. Retractable banner stands are notable for their elegance of design and ease of use. In addition, they require minimal storage space. Headers are graphics attached to the upper portion of a display. They are a great way to feature your company name prominently.

Keep the graphics on your signs simple and comprehensible. The association with your company’s image should be readily apparent. Use ten words or less to convey any slogans or information and select a large enough font that a person can read your sign from a distance.

Mel White
Classic Exhibits Inc.
503.652.2100