Using Lighting to Create Mood
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A performance light, such as a spotlight can be used to dramatic effect by highlighting your flagship product during a demonstration with a highly focused beam of bright light. Some examples of this type of lighting are incandescent, fluorescent, and halogen spotlights. Fluorescent lighting is energy efficient and long-lasting. Incandescent light is the most widely used type of lighting and can be found in a standard light bulb. It is more economical but not as energy efficient. Halogen light is a long-lasting type of incandescent light. Another type of performance light is a par can. These lights create a bright oval pool of light, and are frequently used at rock concerts and can be used with smoke or haze machines to make the light beam visible. Strobe lights and Gobo lights are also used to create special effects in a display. Gobo lights can be used to project an image of your company logo or any other message onto the wall or floor of your booth. They can also be programmed to project moving images or color onto a display. These lights are real attention getters and will help focus people’s attention on your booth. Another way to highlight your display is to use accent lighting to help define and add texture to your products and images. Accent lighting is used to make an object stand out in a space. In addition to their usefulness as performance lights, spotlights can also be used as accent lights. Architectural or ambient lighting can be used in a similar way to bring extra depth and dimension to your entire booth or display. Mel White |
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When considering lighting for your booth, the choices range from subtle to show-stopping. Artful use of lighting can suggest almost any mood you wish and bring an added emotional component to your booth. The following are examples of the different types of lighting that can be used in your booth.