Booth Layout and Configuration
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What booth configuration is right for your company’s exhibit? There are several basic styles, and a number of variants on those styles. The most common styles are in-line, peninsula, island, and corner. Their names give a fair indication as to their appearance. An in-line booth is “in-line” with other booths along the aisle of the exhibit hall. A peninsula booth has one side up against the exhibit hall wall or another booth and has three sides facing an aisle. An island booth is a free standing booth, with aisles surrounding it on all four sides. A corner booth has two sides along either the exhibit hall walls or other booths, and two sides facing an aisle. There are many layout possibilities. Some of the more popular choices include: diamond style, centerpiece style, and random. The diamond style features a large display centered within the booth. This design has the advantage of encouraging people to enter from all sides; however, depending upon the size of the central structure, some attendees may find themselves displaced into the aisle. The centerpiece layout highlights a single product, surrounded by some peripheral displays. This layout is best for companies who are unveiling a debut product or highlighting their flagship product. If you have multiple products or services you want to highlight, the random display is best for you. This layout can have many different displays and permit a variety of presentations. You want to be careful to tie the various elements together with a coherent theme in order to minimize confusion. Linda Armstrong writing in Exhibitor Magazine advises exhibitors that, “…there’s no one specific layout that’s right for every exhibitor every time. You must mix and match layouts and elements to suit each situation.” In other words, when it comes to booth layout and configuration-you must analyze and adapt. Mel White |
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The configuration of a booth is roughly analogous to a human skeleton, in that it provides the basic framework upon which the rest of the structure is built. The layout of a booth is comparable to the positioning of organs throughout the body, as it concerns the most efficient placement of furniture, computers, and other equipment that is necessary to bring your booth to life.