Branding and Corporate Identity
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Company colors and logos can easily be incorporated into your pop-up displays and carpets, and can be imprinted on your promo items and literature. Thinking beyond company colors, color can be used to reinforce a corporate identity. Suppose your company is technology based. In that case, you may wish to employ a metallic silver or gray color scheme in order to suggest scientific progress and the spirit of the future. If you decide to go with a themed booth, try to keep it consistent with your company’s image. Think about an anniversary year tie-in. For instance, if your company was incorporated in the 1926 you might consider a roaring twenties theme to commemorate eighty years of service. Your designer can easily create an art deco display for your booth. It doesn’t have to be too elaborate, just enough to suggest a theme. Period clothes can easily and inexpensively be rented from any local costume shop. Attendees visiting your booth will associate your business with stability and longevity. If you hire a speaker to present at your booth, again make the choice consistent with your company image. Consider a local author who has written a book about your industry. Most authors will jump at an opportunity to promote their book, and are accustomed to public speaking while on book tours. A timely tie-in with a provocative book will stimulate discussion and interest in your booth. Consistency is the key when planning your booth. Make sure all elements of your booth include some clue, visual or otherwise to your brand or identity. A unified presentation will make an indelible impression on your customers. Mel White |
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When designing your booth, it is critical to present a coherent corporate image. Every element of your booth, including