So you’ve put together a show stopping exhibit. You’ve determined a booth configuration, a color scheme, selected pop-up displays, graphics, and signage. What else remains to be done? You need look no further than the ground underneath your feet. After a long day of treading the hard floor in the exhibit hall, tired attendees will welcome the soft, comfortable flooring that you’ve installed in your booth.

For many exhibitors, booth flooring is an afterthought at best. Yet, with minimal effort and investment required, a well chosen floor can be the perfect compliment to your booth, gracing it with an added level of professionalism. When choosing flooring, you should consider how often you will use it, how it will hold up to normal wear and tear, and how it withstands set up, take down, and storage over the long haul. Aesthetics are a concern too. You will want to choose flooring that matches the other components of your booth in both color and style. If you are not sure how to install the floor you have chosen, hire a professional to help you. An improperly installed floor lends a sloppy, amateur feel to your booth.

The most common flooring types are wood, tile, and carpet. Wood, while durable, scuffs easily and is costly to maintain over time. Carpet is easy on the feet, but must be vacuumed and shampooed to be maintained. An interlocking cushion floor adds a touch of class to any exhibit. It boasts comfort, durability, and ease of assembly and storage. Your customers will thank you for thinking of their feet. Regardless of the material you choose, you will be glad that you took the time to select an appropriate floor for your booth.

Mel White
Classic Exhibits Inc.
503.652.2100